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5 Reasons To Hire A Content Marketing Consultant For Rich Valued Services
- August 4th, 2017
7 min read
Companies understand that the path leading to become a brand goes through digital marketing. A team of experts and brilliant minds working with their skills and knowledge in the gracious platform of search engine.
Every year there’s been a greater revolution in marketing, talking straightly about digital marketing, as the tools and techniques improvise. What has retained the essence and need alive all through the development is – Content Marketing. There has been no replacement for a good content writer all this while.
“You need to create ridiculously good content – content that is useful, enjoyable and inspired.” ~ Ann Handley
It is possible to change the design of a building but you’d still require bricks and mortar to build it. Content is the building block of marketing sector. It is so miscible that if you’d try to take it out, the structure would lose it’s strength and eventually fall down.
However, as the time unfolds, the increase in ratio of terrible to amazing writers has become a sight of concern. With millions of articles flooding the ocean of content marketing, how should a company stand out of the crowd?
“Right investment on right person at right time.”
The secret lies in hiring a content marketing consultant for your company. You might be thinking, “Why shouldn’t I hire an employee to do the same?”
Hold your horses before forming an idea and just sit back before you decide. This is not the full story in snack. Here is the answer for your satisfaction :
1. A lot of dollars are involved
Hiring an employee means giving them salary, insurances and convenience charges on a long term basis. This package is cut down to a single amount that is asked by a consultant on hourly or project basis. Many argue that this fee is huge but make your calculations stronger by realizing the fact that you’d be paying your employee even when the work load is not considerable.
2. Newness in the point of view
Imagine, there are two doors to open; one leads to your bedroom and second to a distant place. Which one would you likely be more interested and curious about? Obvious answer would be the latter. Similarly, a person who is new to your business process would take more interest than an employee which will ultimately give a spark of fresh work.
3. Experts can do it better
Somebody who is entirely focused to handle a task will do it better than a person who is putting their efforts in all directions. Andy Crestodina has rightly quoted, “When creating content, be the best answer on the internet.” If your content doesn’t have health then it couldn’t be saved at first place. To make your content visible on SERPs, outsource your content needs to experts who will handle it with their years of experience.
4. No time for procrastination
Content marketing consultant will keep you on your toe and make you provide the work and get done with it. Human runs on motivation or emergency. When you pay a writer to work on your project, the budget is directly proportional to the time it takes. This makes you take up the task which you might have otherwise left it for some other day.
5. It’s about hiring a package
Enough said about everything but the work. Most importantly, you are getting a content writer who is instilled with skills of an SEO expert. Original and creative write-ups are right in front of your sight which could have taken longer if you’d have hired an employee. It takes extensive training before your employee is all set for the task.
Small or new businesses don’t have much window to try and implement the marketing strategies. It gulps down resources and time. To play on safer side, hiring a well versed content marketing consultant will assure delivery of quality work. If you’re still wondering how you could be benefited from a consultant then try to give it a shot. It’s on contract basis after all! Plus-Plus.