Manjul Mishra is a Content Developer at Plaxonic Technologies. Born with affection towards reading and writing, she began her career 5 years back. Manjul is involved in writing, reviewing and editing content for websites of every niche and type. She also writes for popular mediums like HARO, guest postings and social media. In her free time, she likes writing her own thoughts, researching new tactics to implement in her work and listening music.
Your Legal License To Steal Marketing Ideas Of Rivals
- February 5th, 2018
7 min read
Curiosity to know how the established content marketing companies come with unmatched ideas and promote their content can turn you crazy at times. But what will make you even crazy is the reality. WHAT DOES THAT MEAN?
You will be surprised to know that all these popular businesses have no ideas of their own. The only reason their charm works like magic is because they know what to sell and how to captivate the audience.
As soon as there comes something that captures attention of the audience, rival content marketing companies turn jealous and begin the race to know how it happened. While the legal laws don’t let them copy the same ideas, bringing slight variations in the approach and techniques helps to get new content.
Here you will find 4 ways that will allow all your content writers to use your competitor’s idea without falling prey to plagiarism.
Spy On Their Customers Feedback
Customers give heartfelt feedback to the content market of products and services they purchase. This reason lets you expand marketing ideas if you track what customers say.
If there are positive reviews, the product is beautifully accepted by the audience. In other words, you can rely on that strategy to sell your products & services.
If the reviews are negative, your focus needs to be on the shortcomings that are possible. Going this way, you can build content that is unique and pulls customers the way you are expecting.
Avoid Their Mistakes & Own Their Lost Leads
There’s so much to advertise and thus, content marketers have articles that though made if off the shelf but are not in demand. What you need to do is trying to know what your opponents were selling and what you need to do to create a similar product for your customers. This will ensure that you catch marketing ideas from rivals without copying them. What else? You can refrain from committing mistakes your contenders made.
Driving audience from competitor’s hold is not needed always. Why? Because a simple and persuasive advertisement can solve the purpose for you. Native advertising is meant to be done when a customer visits your site to check what you are selling and a small ad reminds them about the same while they browse other sites.
This is very beneficial because it reminds customers about your products and how they are useful for them. Also, you can use search engine analytics to determine how many consumers follow through the particular ad.
Show Them What You Have For Them
Originality impresses customers like anything. Anything that is different from others and has a lot to offer compels them to make the purchase. Hence, when you notice something that is becoming a hype and is created by your contender, look for the concept and idea they deployed to attract customers. Use it to your advantage and woo your audience.
The Bottom Line
Stealing marketing ideas is not the recommended way to beat the competition. However, taking ideas and tweaking them for a whole new look is the way to let customers knock your door.
Last but not the least, it all depends on how sharp and effective your tactics are. Marketing ideas are same for every developer; the way they use them to come something that’s unparalleled and irresistible makes the difference.
Gear up, check out your rivals, monitor their actions, see what they do to make themselves popular among the customers and plan your actions. Competition grows every minute, the early you start, the better you will grow.