Digital Marketing / Automation & Analytics / Analytics & Growth Intelligence

Stop Guessing.
Start Knowing.

Most teams drown in dashboards but starve for answers. We turn scattered data into one clear source of truth — and turn that truth into the decisions that compound your growth.

How We Measure
1
source of truth
100%
decisions backed by data
0
vanity metrics
Growth Overview
Live · last 90 days
$1.28M
Revenue+18.4%
3,940
Qualified leads+9.1%
4.6%
Conversion+0.8pt
$212
CAC-14%
Revenue trend +42% QoQ
Metrics That Matter

We Trade Vanity Metrics For Ones That Move Money.

A dashboard full of impressive-looking numbers is easy to build and useless to act on. We swap the metrics that flatter you for the ones that actually forecast growth.

01Pageviews
Revenue per session

Traffic feels good. Revenue pays the bills.

02Followers
Qualified pipeline

An audience only matters if it converts.

03Open rate
Influenced revenue

Opens don't buy. We follow the money.

04Bounce rate
Intent & drop-off points

Not a number to fear, a map of what to fix.

05Total leads
Cost per qualified lead

Volume is cheap. Quality is the metric.

The Framework

One North Star, Wired To Every Driver.

Before we touch a dashboard, we build your metric tree — a single guiding number, broken down into the levers your team can actually pull. Every report ladders back up to it.

North Star
Sustainable Revenue Growth
Acquisition

Getting the right people in the door, efficiently.

Cost per qualified lead
Channel-level ROAS
Conversion

Turning attention into revenue at every step.

Funnel conversion rate
Revenue per session
Retention

Keeping and growing the customers you win.

Net revenue retention
Repeat purchase rate
Single Source Of Truth

Every Source, Speaking One Language.

Your data lives in a dozen tools that don’t talk to each other. We connect them into a unified layer, so one number means the same thing everywhere — no more arguing about whose spreadsheet is right.

GA4 & web analyticsbehavior
CRM & sales pipelinerevenue
Ad platforms (Meta, Google)spend
Product & app eventsusage
Email & lifecycle toolsengagement
Support & reviewssentiment
6+platforms unified into one governed, trusted dataset
Unified analytics dashboards on a screen
Unified layer
All systems in sync
Live
Attribution

The Last Click Gets The Credit. The Whole Journey Earned It.

Deals are rarely won on one touch. We use multi-touch attribution to see every step that influenced a sale — so you fund what actually works, not just whatever happened last.

22%
Paid ad
first touch
14%
Blog post
educated
12%
Retargeting
re-engaged
27%
Nurture email
warmed
25%
Sales call
closed
Closed — $48,000 deal
Credit shared across all 5 touches, not just the last
+31%
smarter budget reallocation
A growth team reviewing analytics together
Insight brief

Mobile checkout loses 41% of users at the shipping step.

Surface the free-shipping threshold earlier in the flow.

Projected+$18k / mo
Insight To Action

We Don’t Just Report. We Tell You What To Do.

A dashboard shows you what happened. Our job is to explain why, and what to do about it. Every reporting cycle ends with prioritized, plain-English recommendations tied to projected impact — not a wall of charts left for you to decode.

01
We surface the signal

The one number that changed and actually matters this week.

02
We explain the cause

The behavior or channel driving it, in language your whole team gets.

03
We recommend the move

A specific, prioritized action with the upside quantified.

The Results

From Blind Spots To A Clear Line Of Sight.

When measurement is done right, everything downstream gets faster and sharper. This is the shift our clients feel within the first quarter.

3.1xmore marketing-sourced pipeline, from the same spend
Time to build a report
3 days4 hours
-94%
Customer acquisition cost
$340$212
-38%
Marketing-sourced pipeline
$1.1M$3.4M
+3.1x
Decisions backed by data
~20%100%
full

Illustrative figures based on typical engagements. Your baseline and targets are modeled up front, never promised blind.

Why Plaxonic

We Move You Up The Analytics Maturity Curve.

Most agencies stop at pretty reports. We take you all the way from “what happened” to “here’s exactly what to do next” — where analytics actually drives growth.

DescriptiveWhat happened?
DiagnosticWhy did it happen?
PredictiveWhat will happen?
PrescriptiveWhat should we do?
FAQs

Frequently Asked Questions.

Still have questions?

Our analysts will show you the one dashboard and the three decisions that would move your growth most, first.

Talk to an Expert

GA4 is a great data source, but it's only one piece. It can't see your CRM revenue, ad spend, product usage, or offline sales, and on its own it tells you what happened, not why or what to do next. We connect GA4 with the rest of your stack into one trusted view, then turn it into decisions. The tool is the raw material; the intelligence is the work.

Turn Your Data Into Your Edge

Show us your stack and your goals. We'll map where your data is failing you, the metrics you should live by, and the fastest path to decisions you can actually trust. No obligation.